Identification being a Mechanism of Narrative Salesmanship Essay

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CRXXXX10. 1177/0093650211408594De Graaf et ing. Communication Research В© The Author(s) 2011 Reprints and permission: http://www. sagepub. com/journalsPermissions. nav

Id as a System of Narrative Persuasion

Interaction Research 39(6) 802–823 © The Author(s) 2012 Reprints and permission: sagepub. com/journalsPermissions. nav DOI: 10. 1177/0093650211408594 http://crx.sagepub.com

Anneke de Graaf1, Hans Hoeken2, JosГ© Sanders2, and Johannes W. M. Beentjes1

Subjective To provide a causal test of identification as being a mechanism of narrative salesmanship, this study uses the angle from which a tale is informed to manipulate identity experimentally and test effects on perceptions. In test 1, a hundred and twenty participants go through a story that was told either from the perspective of one character yet another character, with characters having opposing goals. Results demonstrated that perspective influenced recognition and tale consistency of attitudes. In addition, identification with one of the character types mediated the effect of perspective on attitudes. In research 2, 2 hundred participants examine a different history that was told in one of two perspectives, with both characters having opposing views. Results demonstrated that id with both personas mediated the result of point of view on perceptions. The outcomes of these tests indicate that identification could be a mechanism of narrative persuasion. Keywords narrative persuasion, id, narrative diamond, transportation, point of view

Identification like a Mechanism of Narrative Salesmanship

It is right now well-established that narratives can easily have effects on readers' real-world philosophy and behaviour (e. g., Appel & Richter, 2007; Diekman, McDonald, & Gardner, 2000; Strange & Leung, 1999). This phenomenon have been termed " narrative persuasion” and has attracted research interest via various exercises such as overall health communication (Green, 2006), entertainment-education (Morgan, Movius, & Cody, 2009; Moyer-Gusé & Nabi, 2010), one particular 2

University of Amsterdam, Amsterdam, The Netherlands Radboud University or college Nijmegen, Nijmegen, The Netherlands

Related Author: Anneke de Graaf, Amsterdam Institution of Connection Research, School of Amsterdam, Kloveniersburgwal forty eight, 1012 CX Amsterdam, The Netherlands Email: a. m. [email protected] nl

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and fostering research (Busselle & Bilandzic, 2008). Yet , the exact components through which narratives exert convincing influence are generally not clearly established. Generally, we have a consensus which the extent to which a audience is immersed in a history or transported into a account world leads to generating story effects (see, for example , Green & Brock, 2000; Moyer-GusГ©, 2008). Some research has demonstrated that this story experience can certainly influence convincing outcomes (Green, 2004; Green & Brock, 2000). However , recent studies have shown which the experience of a narrative is usually multidimensional. (Busselle & Bilandzic, 2009). Some dimensions may be more important for persuasive effects to occur than others. Busselle and Bilandzic (2009), for instance, showed that their dimension of emotional engagement was correlated even more strongly to story-consistent attitudes than the dimension of attention focus. Developing which measurements of the narrative experience truly lead to convincing effects is going to further broaden our comprehension of the mechanisms of narrative persuasion (see Busselle & Bilandzic, 2009; Green, 06\, p. 165). In this article, we all focus on the dimension of identification with story characters. Several college students put forward the concept identification can be described as mechanism by which narratives put in persuasive effect (e. g., Green, 2006; Slater & Rouner, 2002). Also, some associations have been completely found between identification and story-consistent thinking (De Graaf, Hoeken, Sanders, & Beentjes, 2009; Iguarta, 2010). Yet , a causal test with the effect of recognition on...

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